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One of direct mail's biggest advantages is its ability to make personal one-to-one contact with your prospect. Using geographic or demographic information you can specifically target your audience and measure the results through QR codes, coupons, phone or return card response. Felicity can work with you to identify the perfect mailing list and help create a cost effective campaign for your needs.
Direct Mail advantages include:
Quick to produce. You can prepare and mail a small promotion within days or weeks. Direct mail is perfect for quickly testing prices, offers, and potential audiences. You have complete control over the media, the audience, and your offer.
Quicker response. Not only is direct mail quicker to prepare, but response time to direct mail is usually quicker as well. You can project the final results of a mailing quickly and accurately. You can build an advertising campaign with more confidence by testing small lists, then building to larger lists.
Highly targeted. Using carefully developed lists, you can target your mailings more selectively than you can with most other media. You can reach almost any market segment, buyer profile, or neighborhood you feel is most appropriate for your business.
Less competition. Your advertising message does not have to compete with other advertising messages. And, your competitors are less apt to know your current strategy.
More personal. Not only can letters be personalized via mail-merging techniques, but you can use more informal language in writing your letter and you can direct your letter to the specific interest of the reader.
Easy to respond to. The inclusion of an order card and return envelope makes it convenient for the consumer to respond to direct mail. QR codes can take readers to a specific page of your website, or coupons and codes make it a highly measurable medium.
List of loyal customers. Direct mail allows you to build and maintain a list of prime prospects for your future direct mail campaigns.