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Felicity has been awarded the Constant Contact All-Star Award in 2009, 2010 and 2011 (i.e. since she started using Constant Contact). The All Star Awards are the way Constant Contact recognizes marketers who stand out from the more than 500,000 organizations who use their services. Each year Constant Contact recognizes the top 10% of their customers with consistently high open rates (greater than 25%), click through rates, and low bounce rates.

"Only 10% of our customers achieve All Star status every year. That you've managed to do it for consecutive years puts you in an even more elite class, which makes your accomplishment even more noteworthy." Constant Contact
Why E-Newsletters?
  1. E-newsletters provide regular customer contact. Stay top of mind with current and potential customers. By providing content directly to customers on a regular basis, you nurture client relationships and establishing your company as a valuable resource.

  2. E-newsletters drive website traffic. E-newsletters should link to content hosted on your company’s website. If your website is inviting and customers like what they read, they're likely to browse the rest of your site for new product and service information.

  3. E-newsletters establish your company as an industry leader. By providing the customer with useful and relevant information, you help solidify your expertise with customers, ensuring they see you as an expert and reducing the chance that they’ll look for an alternate provider.

  4. E-newsletters are cost effective. Generally, e-newsletters require minimal upfront costs to create and fit into most marketing budgets. Print newsletters are expensive to design, print and mail. Most email services are available for a minimal monthly fee based on the number of emails in your list, or if you email less frequently, no monthly fee, just a per address cost based on the number of email addresses mailed.

  5. E-newsletters are measurable. Unlike traditional print newsletters and direct mail, e-newsletters can be tracked and analyzed using the email system’s reporting software and website analytics. Data such as open rates, bounces and click-throughs are readily available, allowing you to gauge what content resonates with your readers, and giving further understanding of your current and potential buyers’ needs so you can reach them more effectively.

Businesses engage in email marketing because it works. And works well. Here are the numbers...
  • The DMA puts email marketing's ROI for 2011 at $40.56 for every $1 invested. The figure for 2012 is predicted to "fall" to $39.40, when email will account for $67.8 billion in sales (reference).
  • 72% of respondents to an Econsultancy survey in early 2011 described email's ROI as excellent or good. Only organic SEO scored better (reference).
  • A 2011 MerchantCircle survey of over 8,000 local business owners in the US found email marketing cited by 35.8% as a Top 3 most effective marketing or advertising method. Only social network profiles and search engine marketing scored higher (reference).
  • A 2011 business survey by Ireland's Marketing Institute saw 84% claiming email marketing was important or very important to their marketing strategy (reference).
  • In a 2011 Focus survey of marketers, the channel cited most often as the best performer over the previous 12 months was email (reference).
  • The ForeSee Results 2010 report on the effectiveness of social media found that promotional emails were the second biggest influence on retail website visits. The biggest influence was familiarity with the brand (reference).
  • In Datran Media's 2010 Annual Marketing & Media Survey, 39.4% of industry executives said the advertising channel that performed strongest for them was email. This was the top result (reference).
The money is following the results...
  • When asked about their 2012 digital marketing budget priorities, only paid search was cited more often by retailers than email (reference).
  • A late 2011 survey of US small businesses found over a third using email to advertise or promote their business. Only Facebook was more popular (reference).
  • 51% of small businesses surveyed by Zoomerang in 2011 use email marketing. Only websites were a more popular digital marketing tool (reference).
  • 68% of small businesses surveyed in mid-2011 by Pitney Bowes listed email as their preferred marketing channel (reference).
  • eCircle surveyed European marketers and found the most popular online marketing channel was email (reference).
  • In a 2011 business survey by the Marketing Institute of Ireland, 88% of respondents said they expected their email marketing budget to increase or stay the same over the coming 12 months (reference).
  • A January 2011 survey by BtoB Magazine found 63% of respondents likely to increase spending on email in 2011 (second only to websites), with 29% keeping spend constant (reference).
  • The 2011 Digital Marketing Outlook Survey from the Society of Digital Agencies revealed that 70% of brand marketers planned to invest in email marketing in 2011. This was the joint highest result (reference).
  • Forrester's late 2010 survey of US marketers found 88% of B2C firms and 71% of B2B organizations using email marketing (reference).
  • A DMA survey of US and Canadian marketers in late 2010 found email was the most widely used web-based direct marketing technique (reference).
  • A late 2010 customer survey by Campaigner found 61% intending to do more email marketing in 2011, and 33% planning to continue at the same level (reference).
  • A 2010 survey of 2,500 marketers by AWeber found 82% intending to increase their email marketing efforts over the next 12 months (reference).
  • The 9th Annual Merchant Survey (2010) conducted by the e-tailing group asked merchants to say which initiatives they would be using to improve website performance. The top answer, cited by 79%, was "send more targeted email" (reference).